Cracking the Code: Demystifying the International Code of Marketing of Breastmilk Substitutes

Time-frame: 60-90
CERP: yes

The International Code of Marketing of Breastmilk Substitutes (The Code) has gained increased visibility relative to the ethical practice of health care providers and the health care system. More hospitals are engaged in the Baby Friendly process whose foundation rests on the Code. Continuing education offerings from breastfeeding coalitions and organizations are trying to adhere to the principles of the Code, as are individual lactation consultants and other health care professionals. Manufacturers and distributors of products covered under the Code are constantly changing their marketing of products, making it difficult to know who is Code compliant and who isn’t. How can we keep up with all of this? And by the way, what does the Code really say about some of the scenarios we are faced with today? How do we adhere to both the letter and the principles of the Code? Who can help with the sticky questions? This presentation will take a look at the Code, validate its continued importance (no, it’s not out of date!), and help make it relevant to current clinical practice.



Marsha Walker RN, IBCLC


Country: USA
Phone number: 781-893-3553
Email: Marshalact@gmail.com
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Publications

Breastfeeding Management for the Clinician: Using the Evidence, 5th edition

Breastfeeding Management for the Clinician: Using the Evidence is the perfect tool for busy clinicians who need a quick, accurate, and current reference. It provides the essentials of breastfeeding management to support best outcomes for breastfeeding families. Now in an updated and modernized fifth edition, this unique resource features new information on the political and social landscape of breastfeeding, LGBTQI+ families, milk sharing, exclusive pumping, new breastfeeding products, breastfeeding in emergencies, additional feeding care plans, and access to downloadable Patient Care Plan Handouts to help both patients and clinicians navigate common breastfeeding challenges and questions. Breastfeeding Management for the Clinician: Using the Evidence, Fifth Edition includes literature reviews while covering incidence, etiology, risk factors, prevention, prognosis and implications, interventions, expected outcomes, care plans, and clinical algorithms. With a focus on the practical application of evidence-based knowledge and a problem-solving approach, this reference helps busy clinicians integrate the latest research into their everyday clinical practice.