The pressure for breastfeeding mothers to supplement with formula has escalated with the recent publication of a paper claiming that formula supplementation in the hospital increases breastfeeding duration and the simultaneous appearance of a new formula specifically labeled for breastfeeding supplementation. This hardly seems a coincidence! This presentation is designed to deconstruct claims that formula increases breastfeeding duration, examine the new formula, and explore the potential hazards and side effects of early formula supplementation.