CERP: yes
E-CERP:
Sophisticated marketing techniques such as artificial intelligence, data mining, history sniffing, machine learning, and predictive analytics are utilized to capture buying history, pregnancy status, secure contact and other personal information, and craft emotional appeals to consumers. Social media and digital marketing reach deep into the marketing psychology used to convince parents to purchase infant formula. Formula companies have hijacked science to convince sleep-deprived parents that their products are solutions to common infant behaviors. This presentation exposes deceptive infant formula marketing tactics, the current push to encourage combo feeding, the psychology of formula marketing, and how to arm parents to recognize and resist the allure of infant formula. Exposure of these tactics may help parents understand how they are being manipulated and deceived by sophisticated marketing and reduce the success of the predatory threat to breastfeeding.
