Armoring parents against infant formula marketing tactics: Countering the snow job

Time-frame: 60-120 minutes
CERP: yes

Sophisticated marketing techniques such as artificial intelligence, data mining, history sniffing, machine learning, and predictive analytics are utilized to capture buying history, pregnancy status, secure contact and other personal information, and craft emotional appeals to consumers. Social media and digital marketing reach deep into the marketing psychology used to convince parents to purchase infant formula. Formula companies have hijacked science to convince sleep-deprived parents that their products are solutions to common infant behaviors. This presentation exposes deceptive infant formula marketing tactics, the current push to encourage combo feeding, the psychology of formula marketing, and how to arm parents to recognize and resist the allure of infant formula. Exposure of these tactics may help parents understand how they are being manipulated and deceived by sophisticated marketing and reduce the success of the predatory threat to breastfeeding.



Marsha Walker RN, IBCLC


Country: USA
Phone number: 781-893-3553
Email: Marshalact@gmail.com
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Publications

Breastfeeding Management for the Clinician: Using the Evidence, 5th edition

Breastfeeding Management for the Clinician: Using the Evidence is the perfect tool for busy clinicians who need a quick, accurate, and current reference. It provides the essentials of breastfeeding management to support best outcomes for breastfeeding families. Now in an updated and modernized fifth edition, this unique resource features new information on the political and social landscape of breastfeeding, LGBTQI+ families, milk sharing, exclusive pumping, new breastfeeding products, breastfeeding in emergencies, additional feeding care plans, and access to downloadable Patient Care Plan Handouts to help both patients and clinicians navigate common breastfeeding challenges and questions. Breastfeeding Management for the Clinician: Using the Evidence, Fifth Edition includes literature reviews while covering incidence, etiology, risk factors, prevention, prognosis and implications, interventions, expected outcomes, care plans, and clinical algorithms. With a focus on the practical application of evidence-based knowledge and a problem-solving approach, this reference helps busy clinicians integrate the latest research into their everyday clinical practice.