There is a lot of confusion about what the International Code of Marketing of Breast-milk Substitutes (International Code, a.k.a. WHO Code) means, and how to support it, in a world full of marketing. Do you violate the International Code if you work for a hospital that uses formula for its patient babies? Can you teach how to use a bottle-and-teat to breastfeeding parents? Can you share glossy handouts from pump or bottle manufacturers? Does it matter if your facility is seeking Baby-Friendly status? The IBLCE Code of Professional Conduct encourages IBCLCs to adhere to the International Code as do nearly all the lactation support provider organizations and groups. This session will use real-life examples to discuss challenges faced by healthcare providers and lactation support counselors, asking: a) does the International Code apply; (b) are other options available to curtail marketing influences in the healthcare workplace; and (c) what are the consequences when there is a violation of the International Code?
At the end of this E-CERPs-eligible session, the participants will be able to:
1. Describe the legislative history of the International Code of Marketing of Breast-milk Substitutes, and why lactation support providers should support its principles. 2. Define how the International Code aligns with designation under the Baby-Friendly Hospital Initiative. 3. Identify three areas of commerce and marketing, not envisioned when the International Code was drafted in 1981, that affect today’s commercial messages about breastfeeding. 4. Implement five or more immediate changes in professional practice to show support for the International Code.
This session meets requirements for E-CERP approval, for material covering Ethical and Legal Issues, and Public Health and Advocacy, coming under Section VII. Clinical Skills of the IBLCE Detailed Content Outline.