There is a lot of confusion about what the International Code of Marketing of Breast-milk Substitutes (International Code) means, and how to support it, in a world full of marketing. Do you violate the International Code if you work for a hospital that distributes formula discharge bags? Can you use glossy handouts from bottle manufacturers? Does it matter if your facility is seeking Baby-Friendly status? The IBLCE Code of Professional Conduct encourages IBCLCs to adhere to the International Code. This session will use real-life case studies to discuss challenges faced by IBCLCs and other healthcare providers, asking: a) does the International Code apply; (b) are other options available to curtail marketing influences in the healthcare workplace; and (c) what are the consequences when there is a violation of the International Code?
At the end of this E-CERPs-eligible session, the participants will be able to: 1. Describe the legislative history of the International Code of Marketing of Breast-milk Substitutes, and why IBCLCs should support its principles. 2. Define how the International Code aligns with designation under the Baby-Friendly Hospital Initiative. 3. Identify three areas of commerce and marketing, not envisioned when the International Code was drafted in 1981, that affect today’s commercial messages about breastfeeding. 4. Describe the mechanism for reporting International Code violations, and identify reliable means to determine if a marketer is in compliance with the International Code. 5. Implement five or more immediate changes in professional practice to show IBCLC support for the International Code.
This session is another hard-to-find E-CERP offering.