Skilled or Shilled Healthcare? When Commerce Meets Medicine

Time-frame: 60-90
CERP: yes

Bias, confusion, tension, conflicts-of-interest (COI): is this the inevitable result when healthcare providers (HCPs) rub elbows with commercial interests like pharmaceutical and medical device manufacturers? Such COIs threaten the integrity of research, the objectivity of professional education, and ultimately the patient’s trust. This session explores how HCPs in research, clinical care and public health can avoid being pulled — knowingly or not — into situations where their judgment becomes (or is seen as) biased.

This session meets requirements for E-CERP approval, for material covering Ethical and Legal Issues, and Public Health and Advocacy, coming under Section VII. Clinical Skills of the IBLCE Detailed Content Outline. At the end of this session, participants will be able to:

1. Identify three voluntary practice-guiding ethics documents covering health care provider relationships with commercial interests. 2. Identify three mandatory practice-guiding documents covering health care provider relationships with commercial interests. 3. Describe the difference between a “professional” and a “personal” conflict of interest in a health care setting. 4. Define “reciprocity” in the context of healthcare providers accepting gifts from commercial interests. 5. Implement three practices, today, to reduce real or imagined commercial conflicts of interest (COI).


Country: USA
Phone number: 215-836-9088
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