Is it really a violation of the International Code of Marketing of Breast-milk Substitutes (“Code”) for a healthcare worker (HCP) to help a family learn how to use a pump sold by a company that doesn’t respect the Code? What about teaching safe bottle-and-teat use? New parents in the USA have to go back to work within weeks of birth; how are caregivers supposed to feed the babies? Families from Black, Brown, and Indigenous communities have low rates of lactation and high rates of prematurity, morbidity, and mortality. Are formula ads and marketing really all that bad, given all the commercials we see on TV and social media? This session will describe — in common sense language, with everyday examples — what the Code is all about. We’ll explore the intersection of professional conflict-of-interest, lactation support in historically-marginalized communities, and meeting the public health objective of human milk use in a culture/society where structural and institutional racism exist.
At the end of this E-CERPs-eligible presentation, the learner will be able to: (1) Describe a professional conflict of interest for a health care provider involving a product falling under the scope of the International Code of Marketing of Breast-milk Substitutes; (2) Describe how structural and institutional forms of racism impact health (e.g. create disparities) for Black, Brown, and Indigenous families in the USA; (3) Describe how commercial marketing techniques, even of products falling outside the International Code, are intended to influence clinical behaviors for lactation specialists and helpers.