CERP: yes
E-CERP:
Social media has proven to be the main way Millennial and Gen Z parents communicate and get healthcare information, yet privacy practices and guidelines for healthcare use of social media is lagging. To add to this, artificial milk companies and the Fed is Best Organization are using social media against the recommendation of the WHO International Marketing of Breastmilk Substitutes to their advantage, which is increasing misinformation. Many healthcare providers wish to utilize social media to engage, educate, inform, and interact with their patients. However, due to a lack of distinct guidelines and misunderstanding about privacy practices with social media, many healthcare providers are unknowingly sharing personal and private healthcare information. This presentation offers an understanding of the most common social media platforms, exploration of how millennials use social media (particularly during pregnancy and lactation), how artificial milk companies are using social media, and how healthcare professionals can use social media effectively and ethically.
Outline:
- What is Social Media Today
- Popular Platforms
- 4 P’s of Social Marketing – Product, Price, Place, Promotion
- The Millennial Parent Habits and Behaviors
- Who is using SM
- How are they using SM
- Babies on SM
- How SM Influences Choices
- SM and Birth
- Advice and Peer to Peer Sharing
- Support Systems
- Interest and Activist Forums
- Rating care and care providers







