Gold Learning: Expanding Our Audience to Gain Greater Appreciation and Acceptance of Breastfeeding

Time-frame: 60 minutes
CERP: yes

As educators and health organizations, we mostly target prenatal women with the breastfeeding message and then are surprised at the push-back we receive from those who do not embrace breastfeeding. In order to tip the scale in breastfeeding acceptance, we must broaden our audience.

This presentation will focus on reaching a larger audience. We must project our message to the masses. It is crucial to share breastfeeding education to society, early and frequently. Breastfeeding education should begin in the school system and be geared for each age appropriately.

We must offer education in a way that each person and organization understands how it applies to them and their situation. For instance, employers will be more likely to embrace the employee that breastfeeds if they understand the far-reaching effects of breastfeeding. The lawmakers will be more likely to approve lactation laws if they comprehend the need for legislation. Partners will offer appropriate support if they receive the same education that is often reserved for the pregnant woman. This presentation will give suggestions of how to reach family, communities, professionals, and lawmakers with the breastfeeding message. When societies embrace breastfeeding, they will embrace breastfeeding women and see it as the norm.

Christy Jo Hendricks, IBCLC

Christy Jo Hendricks

Country: United States
Phone number: 951.809.7827


Making Milk

Making Milk is full of artistic examples of breastfeeding and various options for supplementing with mamas milk. This coloring book promotes mindfulness while enjoying reading the affirmations and creating an artistic work of art.

Mommy Feeds Baby

Mommy Feeds Baby is a wonderful children’s book that normalizes breastfeeding. This book portrays the natural, organic and nutritional food moms provide through breastmilk; and the bonding that is created through breastfeeding. The lack of breastfeeding educational material for children prompted the production of Mommy Feeds Baby. This book fills a void that has been lingering in homes and hospitals where breastfeeding is the preferred feeding choice.

Moms and children love the message and delivery of this unique, pioneering book that depicts breastfeeding as unique and individual as it is. The breastfed children and families displayed in Mommy Feeds Baby vary in age and ethnicity. Illustrations display infants to toddlers, dyads to tandem, families and siblings-all involved in the celebration of breastfeeding. This hardback book contains remarkable illustrations that have been digitally enhanced and animated in order to captivate young audiences. The repetitious, easy-to-read phrase, confirms what many individuals wish to convey, and has children chanting, “Mommy feeds Baby.” A book on such a personal topic would not be complete without a page reserved for the reader’s own photograph. The last page in the book has been dedicated for moms to document their own breastfeeding experience. This space allows moms to incorporate themselves into the story by recording their favorite breastfeeding memory and inserting a personal photograph. It is important to remember the early years, and Mommy Feeds Baby provides a perfect outlet to commemorate the precious memories of bonding and breastfeeding.