Firstly lets look at the research to see what “normal” breastfeeding looks like. Knowing the wide range of what is “normal” in lactation highlights just how individual each breastfeeding relationship is. We will look at differences in fat content before and after feeds and see how individual this is, average feeding times and volumes, how breastfeeding changes over time and much more. This range of information helps us to think outside of the square and reduces the plethora of conflicting advice new mothers often suffer. It also helps mothers to develop realistic expectations of the breastfeeding relationship. We know when expectations meet reality that successful breastfeeding more likely follows. By focusing on the “normal”, the abnormal can be recognized early, ensuring that timely assistance and support follow.