How we say things is as important, sometimes, as what we say. The concepts of placebo and nocebo effect are explored in this talk that provides new insights in counseling the nursing mother.
Health workers are often unaware of the effect their language has on patients and on patient outcome. This is especially true when mothers are in the vulnerable situation of having just given birth. Creating rapport, avoiding the planting of negative suggestion, and sharing information in a supportive manner are reviewed. Case studies compliment the concepts.