Millennial parents live and learn on social media. Yet, much of the information available online, even through lactation “support” groups, is outdated, inaccurate, and counterproductive. Millennial parents also place pressure on themselves to get parenting “right,” which leads to a complex and dangerous blend of anxiety, guilt, and fear surrounding all of their parenting decisions. Facebook closed groups can be an effective platform for creating a virtual breastfeeding support group, but just as in real life, the groups must be properly facilitated. This presentation offers step by step guidance to creating, setting up, and maintaining a Facebook breastfeeding support group. We’ll deconstruct common controversies that occur within social media, and analyze conflict management strategies to create safe spaces online. At the end of the presentation, the learner will be able to: 1) Identify common language and terminology used in Facebook groups, 2) Understand the difference between harmful conflict and safe conflict, and 3) Grasp how to leverage social media to connect with, educate, and support today’s parents where they are.