The word is getting out! Non-gestational parents – whether by adoption, surrogacy, foster care, or their partner is birthing – can provide their own milk to their babies by inducing lactation. Inducing lactation is a unique lactation circumstance that deserves the skilled support of a lactation professional. As a lactation consultant who has worked with hundreds of parents to induce lactation and trained numerous lactation professionals to do the same, some common obstacles have emerged. This presentation identifies common obstacles faced by lactation professionals supporting inducing lactation and proposes several solutions for each. Case studies are included as appropriate.