The International Code of Marketing of Breastmilk Substitutes (The Code) has gained increased visibility relative to the ethical practice of health care providers and the health care system. More hospitals are engaged in the Baby Friendly process whose foundation rests on the Code. Continuing education offerings from breastfeeding coalitions and organizations are trying to adhere to the principles of the Code, as are individual lactation consultants and other health care professionals. Manufacturers and distributors of products covered under the Code are constantly changing their marketing of products, making it difficult to know who is Code compliant and who isn’t. How can we keep up with all of this? And by the way, what does the Code really say about some of the scenarios we are faced with today? How do we adhere to both the letter and the principles of the Code? Who can help with the sticky questions? This presentation will take a look at the Code, validate its continued importance (no, it’s not out of date!), and help make it relevant to current clinical practice.