About the Speaker

For Jennifer South, every aspect of her nearly three-decade nursing career in NICU, Labor and Delivery and Lactation has been devoted to the total health and well-being of mothers, babies and families.
Even before the births of her own children, she believed not only in the power of effective clinical care, but in the empowerment that can come through two-way conversation. She makes a sound, compassionate case for evidence-based breastfeeding education, while listening and learning from each family’s story.
Jennifer works with Moms on a daily basis, not only through one-on-one home visits, but through all forms of electronic media, drawing not only from her professional experience, but also challenges she faced as a mother of three. She counsels women and their families on a variety of issues, from breastfeeding to postpartum depression, using an effective blend of clinical expertise, life experience and compassion.
She also teaches mother-baby education classes that not only provides expertise for families, but also creates bonds between mothers, leading to broad and effective support networks that have continued for years.
Jennifer was a speaker at the 2015 ILCA Conference in Washington, D.C., and has spoken to parenting and church groups throughout her career.
Jennifer believes in a holistic approach to breastfeeding and mother-child care. She is passionate about empowering women to make informed decisions for themselves and their families. She works hard to make a connection not only personally with families, but to use clinical experience, conversation and compassion to help build happy, healthy families.”
Jennifer lives with her family in Pace, Florida.

Official Bio for Brochure

Jennifer South is the Director of Women’s Services at Santa Rosa Medical Center in Milton, FL and owner of The 4th Trimester, LLC. A board-certified lactation consultant and RN with nearly 30 years of experience in maternal-child care, Jennifer has served at some of the nation’s top hospitals, including Touro Infirmary in New Orleans, Dayton Children’s Hospital and the University of North Carolina Medical Center in Chapel Hill.
In 2015, Jennifer led Sacred Heart Hospital of Pensacola’s push to receive its designation as a Baby Friendly Hospital. As a result, she received the hospital’s 2015 award for nursing excellence, and was a presenter at the 2015 International Lactation Consultants Association conference in Washington, D.C., presenting “Creating a Breastfeeding Culture” to excellent reviews.
For Jennifer, breastfeeding education is more than a profession, it’s a calling. She passionately believe that breastfeeding is critical to not only healthy, successful children, but healthy, successful families.
Jennifer lives with her husband Paul and their three children in Pace, Florida.

Bio for Introduction

Jennifer South is the Director of Women’s Services at Santa Rosa Medical Center in Milton, FL and owner of The 4th Trimester, LLC. With nearly 30 years of experience in all aspects of maternal-child care, Jennifer has served at some of the nation’s top hospitals, including Dayton Children’s Hospital, Phoenix Children’s Hospital and Touro Infirmary in New Orleans, LA.
In 2015, Jennifer led Sacred Heart Hospital in Pensacola, Florida to its designation as a Baby Friendly Hospital. As a result, she received Sacred Heart’s Award for Nursing Excellence in 2015. She was also a speaker at the 2015 ILCA Conference in Washington, D.C.
For Jennifer, a mother of three, breastfeeding education is more than a profession. It is a calling.
She and her family live in Pace, FL.


Cat Got Your Tongue? the detrimental effects of gag orders on breastfeeding duration

Time-frame: 90-120

With the rise in tongue and lip tied infants IBCLCs are working with today, more and more pediatricians are lobbying hospital administrators and imposing gag orders on what IBCLCs can and cannot say. This puts our breastfeeding dyads at risk of not fulfilling their breastfeeding goals…but also affects the future health of the infants in our care,

Additionally, when IBCLCs are silenced, they place our professional reputation on the line.

This is an interactive session designed to give the breastfeeding worker practical and persuasive talking points to put an end to administrative gag orders.

*CERPs applied for

The Effect of Frenotomy on Breastfeeding Success

Time-frame: 90-110

Based on research from the speaker, we will review identified cases of tongue and/or lip restrictions and their breastfeeding outcomes.

With published data available, healthcare providers continue to disagree on the necessity of frenotomy.We will discuss hard yet helpful conversations as we advocate for our clients while staying within our scope of practice.


*CERPs applied for

Creating a Breastfeeding Culture: a journey to Baby Friendly designation

Time-frame: 90-120

This presentation comprehensively covers the 10 Steps to Successful Breastfeeding along the 4-D pathway. Utilizing personal experience, we will identify common roadblocks and how to overcome them.

Becoming designated is a journey that involves significant culture change in the community as well as in the hospital. Participants will gain understanding of the importance of language used to cultivate change, and the usefulness of scripting for providers and staff.

*CERPs applied for

The First Hour

Time-frame: 60

Skin to skin “when stable and able” is one of the basic tenets of the Ten Steps to Successful Breastfeeding. In this session, we will review the evidence that points to improved health outcomes for mother and baby. We will also review common reasons for push-back and how to overcome obstacles.

*CERPs applied for

It Takes a Village: a collaborative and cohesive team approach to support the breastfeeding dyad

Time-frame: 90-110

With US breastfeeding initiation rates nearing 95% and higher in some places, why aren’t breastfeeding duration statistics growing?

The AAP recommends exclusive breastfeeding for six months, followed by continued breastfeeding with the addition of complementary foods thereafter. But very few US women are reporting breastfeeding exclusivity for six months. Why?

This presentation will seek to answer this conundrum. Drawing on research by the author, we will explore women’s reasons for discontinuing breastfeeding and discuss ways to collaborate with other healthcare providers to develop a comprehensive and cohesive plan of care that will support women and in turn increase breastfeeding duration.

*CERPs applied for

Jennifer South RN, IBCLC, RLC

Country: United States
Phone number: 504-220-0364
Email: thejennifersouth@gmail.com
Site: http://www.jensouthlactation.com
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