Deconstructing online messaging: Ethical considerations

Time-frame: 60-120 minutes
CERP: yes

If it is on the internet, it must be true! Not. Online media may present as an entertainment video but really be a commercial. A publication can appear to a research article but actually be an opinion blog. A website, at first glance, may seem to belong to a fact-based, educational non-profit  group  but, in reality, promote a for-profit company’s agenda. We will identify ways in which businesses try to manipulate the viewer. Underlying messages will be decoded using the values of biomedical ethics. Online breastfeeding media will be analyzed through the lens of biomedical ethics and the IBLCE Code of Professional Conduct to uncover their true meaning.



Barbara D. Robertson


Country: USA
Phone number: 734-975-6534
Email: barbara@bfcaa.com
Site: http://bfcaa.com
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Publications

Robertson, Barbara D., An Alternative Treatment: Using ultrasound for plugged ducts. Clinical Lactation. 2016, 7 (4).

Robertson, Barbara D. Breastfeeding Without Birthing- An interview with Alyssa Schnell. Clinical Lactation. 2016, 7(1).

Robertson, Barbara D. Hope from ashes: The creation of the NEC society- An interview with Jennifer Canvassar. Clinical Lactation, 2015 6(4). 156-160.

Robertson, Barbara D. Revisiting Nipple and Breast Pain: A Conversation with Anne Eglash, MD. Clinical Lactation. 2015, 6(3), 124-128.

Robertson, Barbara D. Free to Breastfeed—Voices of Black Mothers. Clinical Lactation, 2014, 5(3), 90-96. http://www.clinicallactation.org/sites/default/files/articlepdf/s3-CL-5-3.pdf

Robertson, Barbara D. Working and Breastfeeding: Practical Ways You Can Support Employed Breastfeeding Mothers. Clinical Lactation, 2014, 5(4), 137-140. http://www.clinicallactation.org/sites/default/files/articlepdf/CL5-4_Final_A7_137-140.pdf